Six ideas you could make this week
- 1The Discovery Call Question BankQuestion list
- 2Handling "It's Too Expensive": 5 scriptsScript pack
- 3Follow-Up Emails That Do Not Feel PushyTemplate pack
- 4The Weekly Pipeline ReviewChecklist
- 5Cold Outreach: a first-message frameworkShort guide
- 6Call Notes TemplateTemplate
A sample outline
The Discovery Call Question Bank
- 1How to open the call
- 2Questions about the current situation
- 3Questions about impact and priority
- 4Questions about decision and timing
- 5How to close the call with a clear next step
How to choose
Make it copy-and-paste friendly. If readers can lift a script straight into their next email, the freebie proves your value immediately.
Whichever idea you pick, keep it to one problem, make it short enough to finish in one sitting, and end with a clear next step toward your paid offer. See also how long a lead magnet should be and what an opt-in page needs.
Common follow-up questions
Should sales scripts be industry-specific?
If your clients are in one industry, yes. Otherwise, write a general version with one example per common situation.
Can I offer a Google Doc instead of a PDF?
Yes. Some coaches give a PDF for reading and a link to an editable copy inside it.
How long should a lead magnet for sales coaches be?
Short enough to use in one sitting: a one-page checklist or worksheet, or a short guide of roughly 5–15 pages.
Updated 2026-11-15. General information; not legal, medical or financial advice.