Everyone

What emails should I send after someone downloads my lead magnet?

A short welcome sequence: deliver the file, help them use it, share a story or example that shows your approach, answer a common question, then invite them to the next step, such as a call, course or newsletter.

A simple five-email sequence

  1. Delivery — the link, what is inside, how to use it.
  2. Quick win — a tip for getting the most from the first section.
  3. Your approach — why you teach this way, with an example.
  4. Common question or mistake — and how to handle it.
  5. Next step — your offer, clearly explained, with no pressure.

Space them a day or two apart. After the sequence, people move into your regular newsletter.

Common follow-up questions

Should I pitch in the first email?

Most people keep the first email about delivery and help. A clear offer works better once you have been useful.

Can Magnetbrief write the welcome emails?

The MVP writes opt-in page copy. Welcome email drafts are on the roadmap.

Updated 2026-11-15. General information; not legal, medical or financial advice.