Everyone

Where should I promote my lead magnet?

Everywhere people already meet you: your website header and footer, your social bio link, the end of podcast episodes and videos, your email signature, guest appearances and the posts most related to the topic.

A practical list

  • Website — a bar or section on your homepage, and inside related blog posts.
  • Social profiles — the link in bio, pinned posts.
  • Podcast or YouTube — mention it in the episode and link it in the notes.
  • Email signature — one line with the link.
  • Talks and guest spots — ask hosts if you can share it with their audience.
  • Communities — only where self-promotion is allowed, and only when it helps the discussion.

Make the link easy

A short, memorable URL helps when you mention it out loud, for example yoursite.com/checklist.

Common follow-up questions

Should I pay to promote it?

Many creators start with free channels. Paid ads can work later once you know the opt-in page performs.

How often can I mention it on social?

Regularly, with a different angle each time: a tip from it, a question it answers, a page preview.

Updated 2026-11-15. General information; not legal, medical or financial advice.