Everyone

What is the best PDF format for a lead magnet (size, pages, file size)?

Use US Letter or A4 in portrait, readable body text, clickable links, and keep the file small enough to download quickly on a phone, typically a few megabytes at most. Compress large images before exporting.

Checklist

  • Portrait orientation, US Letter or A4.
  • Large enough body text and generous line spacing.
  • Clickable links to your site or booking page.
  • Compressed images; avoid full-resolution photos.
  • A clear file name, such as yourname-first-90-days.pdf.
  • Document title set in the PDF properties.

Test it

Open it on a phone over mobile data. If it is slow or you need to zoom to read, fix it before you publish.

Common follow-up questions

Should I make a fillable PDF?

For worksheets it is nice to have, but many people print or write their answers elsewhere. A printable layout works for everyone.

Landscape or portrait?

Portrait reads better on phones and prints on standard paper.

Updated 2026-11-15. General information; not legal, medical or financial advice.