A small brand kit is enough
- Logo — on the cover and small on inner pages.
- Colors — one main color for headings and the cover, one accent for highlights.
- Type — one font for headings, one for body text, sized for reading on a phone.
- Cover — your title, a short subtitle, your name or business.
Reuse it
Save the kit so every new lead magnet, worksheet and opt-in page looks like it came from the same place. Magnetbrief Pro saves brand kits for this reason.
Common follow-up questions
Should I use stock photos?
Only licensed ones, and sparingly. Simple shapes and your brand color often look cleaner.
What font size is readable on a phone?
Body text that looks comfortable when printed is usually fine as a PDF on a phone. Test on your own phone before publishing.
Updated 2026-11-15. General information; not legal, medical or financial advice.